SALVADOR RAYGOZA
P.R.Y. (Pitch Roll Yaw) is a six chapter book that follows aviation advancements by the Wright Brothers and parallels them against modern drone technology. The relationship between type and imagery are explored throughout the book while experimenting with expressive approaches to typography and layout.
The interaction between the macro (Drone Tech.) and the micro (Wright Bros.) are comprised of a timeline for the micro that is paralleled against significant events in history related to the macro (Drone Tech).
The micro and macro subjects are differentiated throughout the book by use of color and typography. Areas specific to Drone technology carry colorful graphics and a sans serif font which are symbolic of the digital age and modern aesthetic. On the other hand, a monotone color scheme and serif fonts are used to display information related to the Wright Brothers.
Chapters are divided by high contrast spreads with the chapter title in large letters across the entire spread. These spreads are printed on metallic high gloss paper to highlight the colors and imagery that are indicative of the chapter ahead.
Infographics are used throughout the book to help the reader visualize the laws of gravity and the invisible forces both the Wright Brothers and Drone Technology had to conquer in order to achieve sustained flight.
Materials are an important part of the micro/macro comparison and are therefore mentioned heavily both in text and imagery. In many areas of the book the materials themselves are used to create division within the pages.
Depth is created throughout the book by use of shadows and layering. By using depth the reader is able to have a more immersive experience.
First step towards achieving an expressive relationship between typography and imagery was to produce a series of typographical explorations. In this first series I explored how paragraphs could be affected by imagery and type. Usually, a paragraph can do a better job of drawing and keeping the readers attention if it contains a graphical element.
Ultimately I found a grid style paragraph layout to be the most successful. With a large amount of imagery throughout the book, the structure that a grid brought worked well to keep order and it contrasted nicely against the large images.
The second exercise involved testing different forms of call-outs to emphasize importance and to highlight information. I found overlapping to be most successful as I could adjust the opacity to keep the background text legible while allowing it to provide an interesting background to my foreground text.