SALVADOR RAYGOZA
During my tenure at DuckFoot Brewing, I had the privilege of engaging in a diverse spectrum of projects, spanning from crafting sell sheets for our sales agents to designing beer labels. This dynamic experience allowed me to collaborate closely with both the company's CEO and Marketing Manager. Together, we conceptualized project strategies, meticulously evaluated revisions, and granted final approvals, cultivating a diverse landscape of creative projects.
Loosen Your Boots was a beer collaboration between DuckFoot Brewing and the Pink Boots society. The Pink Boots Society is a non-profit organization which supports women working in the brewing profession. I got to work directly with the Pink Boots Crew to understand the feelings they wanted the design to invoke.
DuckFoot Cellars is a sour beer aged in red wine barrels. For this reason, the goal of this label design was for it to resemble a fine wine while incorporating the DuckFoot attitude. I leveraged the trademark duckbill to balance the high end feel of the layout with the edginess the DuckFoot brand is known for.
Mother Lover was a beer the head brewer dedicated to his wife after she gave birth. During her pregnancy the thing she craved most was a tall, dark Irish Stout. This design was intentionally dark to resemble the dark stout waiting inside.
Wookie Roar was a beer released during the months leading up to Comic Con 2020. It is a tribute to the Star Wars community and is intended to show a Wookie creature blasting through space using hyper speed! It was fun to see how this beer was embraced on social media by not only beer fans but also the Star Wars fandom.
Sour on Love (Fruited with Passion Fruit) is a beer whose main design originated from the previous years Valentines Day event. I re-colored the image to represent the sour notes of the beer as well as added imagery and text to promote the passion fruit flavoring.
KookSlams 2x IPA was the second beer made in collaboration with the popular Instagram page "Kookslams". The main imagery was sourced from the original Kookslams beer collaboration, however this beer was made as a 2x IPA and came in a tall can. As a representation of the strength of this new beer, I modified the wave to be twice as big and turned the sky dark to resemble an incoming storm.
In addition, elements from the design were combined with the DuckFoot logo to create glassware, coasters and other merchandise.